# What is Queli?

Queli is the company that builds Queli Makra. Makra is the platform; Queli is the team and company behind it. The company focuses on the work that keeps an operation moving after a message arrives, a document lands in an inbox, or a record needs a decision.

## What Queli builds

Queli Makra provides an operational layer across the systems and records a company already uses. A workflow can begin with WhatsApp, email, a PDF, a scan, a spreadsheet, an ERP, a CRM, an accounting system, or a file. Makra connects the relevant work state, permissions, rules, owners, source evidence, and next action in one governed route.

That route might prepare a structured invoice record, a payable review packet, a prioritized receivables queue, an order from mixed messages and attachments, a CRM follow-up, a recurring report, or a field-work packet. The output depends on the workflow. Each result has a clear owner and state instead of disappearing into an undifferentiated automation.

## How Queli talks about automation

Makra prepares records, tasks, drafts, classifications, reminders, reports, and exceptions from authorized source context. It keeps the original message or document connected to the prepared result so a reviewer can inspect what the system used. Consequential approvals remain with an authorized person. A finance reviewer can accept or change a proposed invoice treatment; an account owner can decide how to handle a sensitive receivable; a service coordinator can confirm a dispatch.

Makra keeps preparation, review, approval, and the completed external action as separate states. That distinction matters when a workflow posts to an ERP, prepares Intrastat, drafts a customer message, collects a signature, or follows a payment.

## What the results show

An automotive parts company reduced invoice processing time by 98%, from four to five minutes of manual work to about five seconds of preparation. The same company shortened Intrastat preparation from five days to five minutes. An import/export company handles more than 60 daily receivables follow-ups without spreadsheets. KPMG evaluated 180 employees without spreadsheets.

For a new process, the useful questions are concrete: which source arrives, what Makra prepares, who reviews it, and which measure will show whether the change worked. That keeps the project tied to the operation rather than to a generic AI promise.

## What a company can expect

Makra can start without an ERP or CRM and can sit alongside those systems when they already exist. Connections, model provider, data region, retention, permissions, and customer-hosted options are agreed per workload. The operating layer is configured around the company’s process, systems, and responsible people.

## Sources

- https://www.queli.ai/
- https://www.queli.ai/llms.txt

## Other languages

- [English](https://www.queli.ai/ai-agents/answers/what-is-queli)
- [Hrvatski](https://www.queli.ai/hr/ai-agenti/answers/sto-je-queli)
- [Deutsch](https://www.queli.ai/de/ki-agenten/answers/was-ist-queli)