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Mlinar · Customer research

AI Customer Research

Croatia's largest bakery chain needed deep customer insights across their product range. Queli interviewed thousands of loyalty members and delivered strategic recommendations in 2 days — freeing the marketing team to act on insights instead of collecting them.

Result

2,473

customers interviewed in 2 days

AI Customer Research at Mlinar

The work before and after

Croatia's largest bakery chain needed deep customer insights across their product range. Queli interviewed thousands of loyalty members and delivered strategic recommendations in 2 days — freeing the marketing team to act on insights instead of collecting them.

Work already arrived in
Research questionParticipant groupInterview guide
Makra prepared
A decision-ready evidence base with original responses

The person responsible stays responsible

Before anything important is sent or changed, your team sees what Makra used and confirms the next step.

Explore the workflow

Thousands of conversations. One answer your team can act on.

Queli runs structured customer conversations at scale, organises the responses and shows the patterns behind what customers actually say.

See how the work runs