Case studies · what changed in practice
Each story starts with a real process, shows what Queli took out of the day and keeps the people who own the decision visible.
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KPMG
180
employees evaluated, zero spreadsheets
KPMG's annual evaluation process ran on Excel — manual coordination, email chains, scattered responses. Queli automated the entire cycle. HR stopped chasing forms and started having the conversations that actually develop people.
Automotive parts company
98%
reduction in invoice processing time
Each invoice took 4-5 minutes to manually enter into the ERP system, across multiple languages daily. Now it takes 5 seconds. The finance team stopped being data entry operators and started actually managing finances.
Mlinar
2,473
customers interviewed in 2 days
Croatia's largest bakery chain needed deep customer insights across their product range. Queli interviewed thousands of loyalty members and delivered strategic recommendations in 2 days — freeing the marketing team to act on insights instead of collecting them.
Automotive parts company
2–3 min
instead of roughly two weeks
Every month, someone spent roughly two weeks translating invoice lines, preparing CN codes and checking weights for Intrastat. Queli prepares the report for review in two to three minutes.
Designer Outlet Croatia
50,000+
customer reviews turned into strategy
Thousands of reviews sat unread across multiple locations. Queli extracted nearly 20,000 insights by topic and sentiment — giving management a clear improvement roadmap instead of a wall of unread text.
Import/Export Company
60+
daily follow-ups, zero spreadsheets
One person tracking payments, updating multiple Excel files, and calling 60+ clients daily about overdue invoices. Queli handles the tracking, reminders, and flagging — so they can focus on the client relationships that actually bring in new business.
